Transform dormant accounts into active and profitable relationships

Cardholders sometime need an added incentive to start using / re-using their credit card, so add some motivating extras to stimulate usage. The principle here is simple: load your card with the right combination of benefits and privileges, and customers will be much more likely to use it.

Example
If your target segment includes frequent travellers, they will find it hard to resist one of the most sought-after travel privileges - airport VIP lounge access. Priority Pass membership could be the trigger to get them to start using their cards. Alternatively use free membership to incentivise activation directly.

Other Examples

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