Examples of how Priority Collection benefits can help you to attract and retain high value customers and employees

Priority Collection offers an unrivalled portfolio of travel & lifestyle benefits, which you can use to enhance and differentiate your products, services or core proposition, in order to help attract and retain high value customers and employees.

Here are just a few examples of how some companies use the benefits provided by Priority Collection to help achieve their objectives:

Example 1
InterContinental Hotels Group (IHG) wanted to set its Booker Programme apart from those of its competitors, and give its valuable corporate customers something to keep them returning. IHG use TravelPlan to enhance the programme's online portal; fully integrated, IHG branded and customised, TravelPlan provides IHG corporate customers with comprehensive flight data.
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Example 2
If your target segment includes frequent travellers, they will find it hard to resist one of the most sought-after travel privileges - airport VIP lounge access. Priority Pass membership could be the trigger to get them to start using their cards. Alternatively use free membership to incentivise activation directly.

Example 3
Offer free Travel Insurance with your product and you will give prospects something of real value, bundle travel insurance with Priority Collection's Lost Keys Retrieval service for an irresistible offer.

When ING launched their new platinum credit card, they used Hotel Discounts, Car Rental Discounts, Private Club Access, Golfing Holiday Discounts, Green Fee Discounts and TravelPlan to make it one of the most attractive in this competitive market place.
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Example 4
IAPA is the world's largest and most prestigious association for frequent travellers, providing its members with savings, service and protection. Give IAPA membership to your most valuable customers and they will be reluctant to leave you. IAPA members receive regular newsletters and emails full of exclusive offers and indispensable information to maintain interest - these can be personalised and branded with your own corporate identify to further strengthen your customer relationships.

Example 5
Bank Audi Sal uses Priority Collection benefits to distinguish its Visa Infinite cardholders as a preferred customer worldwide. When the bank launched the card it was positioned as the key to unparalleled privileges and included complimentary membership to a bespoke version of Priority Traveller.
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further examples