About us

Global leaders in added-value benefits that work for you

Priority Collection is the global leader in providing innovative marketing and product solutions that strengthen customer relationships while driving bottom line revenue. Everything you need is right here. Trust the experts.

Who we are

Priority Collection Limited is part of The Collinson Group, a privately owned global organisation, comprising of a portfolio of complementary companies and brands that are marketing-driven and technologically enabled. Unique intellectual property enables The Collinson Group to develop stronger relationships between brands and their customers, by identifying a customer need which allows enhanced targeting through relevant concepts, leading to more profitable customers in global markets.

With some Group companies having started more than 30 years ago, today the Collinson Group is divided into four core divisions operating in 24 global locations, Priority Travel Group (under which Priority Collection Limited operates) being one of these core divisions with offices based in London, Dallas, Hong Kong, Madrid, Warsaw and Dubai.

‘Priority Collection Limited is an Appointed Representative of Collinson Insurance Brokers Limited which is authorised and regulated by the Financial Services Authority.

What we do

Priority Collection helps companies to attract and retain high value customers and employees, and to significantly increase profitability through building strong relationships with their best customers.

Because business is becoming increasingly competitive and customers, especially the high-value ones, are becoming more demanding - you need to find something that can set your products apart.

That is why we have brought together Priority Collection - an unrivalled portfolio of travel and lifestyle oriented benefits, which you can use to drive your business objectives.

How we do it

Priority Collection provides you with flexible and cost-efficient ways to enhance and differentiate your products, services or core proposition via our unrivalled portfolio of travel & lifestyle benefits.

Priority Collection delivers benefits designed to increase employee loyalty and customer lifetime value - helping drive customer relationships through different life-stages, e.g. from acquisition through to activation and retention. Simply choose the right Priority Collection products to motivate your customers and to profitably influence their behaviour.

You can select one, or any number of benefits to create your own package - alternatively choose from a range of existing packages. To discuss delivery and customisation options please contact us.