Case Studies

Case Studies

Please read through a selection of client Case Studies. This represents just a few of the largest companies that we work with.

If you would also like to benefit from working with Priority Collection, please do not hesitate to contact us.

 

American Express

Priority Pass has worked with American Express since 1999, providing airport lounge access for cardholders worldwide.

During the 11-relationship, the number of American Express cardmembers that have the Priority Pass benefit has grown each year.

American Express features Priority Pass as a consistent feature on premium card products and the program is considered the key benefit in such cases.

 

Visa Asia Pacific

Priority Pass has had a strong relationship with Visa International since 1999, and the lounge program has become an integral part of the Visa premium card base in Asia Pacific.

The partnership was launched with a major consumer promotional campaign in Hong Kong and Taiwan and has since developed significantly.

Analysis of the credit card portfolio confirms that those cards with Priority Pass as a benefit tend to have higher average spend per item, and more frequent overseas spending, thus contributing towards higher revenues for Visa issuers.

 

MasterCard Latin America/ Caribbean

MasterCard use Priority Pass as a valued benefit of the Black Card attributes throughout the Latin America / Caribbean region.

As with the vast majority of Priority Pass partnerships, the key result is to attract and retain the kind of high-spending, frequent-travelling cardholders that are the most profitable for the card issuers.

Also, as in so many cases, the uptake has grown consistently year after year.

 

Danske Bank

Danske Bank is the largest bank in Denmark, and has been a client of Priority Pass since 1999, featuring the benefit as a key element on premium card products.

Danske Bank sees Priority Pass as a powerful differentiator in an increasingly competitive market and as a driver of both acquisition and retention of cardholders.

 

JCB Japan

Priority Pass has been in partnership with JCB, the largest credit card issuer in Japan, since 2006.

Working with Priority Pass was the first time that JCB used an international product as a Platinum card product offering.

Leveraging the prestigious, global brand of Priority Pass has enabled JCB to uplift its Platinum card from a domestic brand to one with a strong international image, and attract more frequent travellers, who are very valuable and profitable customers.

 

Marriott Rewards

Marriott Rewards launched Priority Pass as a benefit in June 2008.

Members of the Marriott Rewards program can redeem points for Priority Pass membership, or simply get a discount on normal membership fees.

The benefit is seen as a good match for the profile of the most frequent and loyal users of Marriott Hotels.

 

Bank of Montreal

A new relationship for Priority Pass, launched in 2010.

Bank of Montreal is offering Priority Pass membership as a key feature of its BMO World EliteTM product.

This sits comfortably as a central part of a package of world-class travel benefits and exclusive privileges.

 

Eurasian Bank

Eurasian Bank is one of the most dynamic financial institutions in Kazakhstan. Established in 1994, the bank is now one of the country’s largest in terms of assets.

Read more.

 

Skye Bank

Skye Bank PLC is one of the top financial institutions in Nigeria, the economic and financial epicentre of West Africa.

With a wealth of experience that spans over 50 years, Skye Bank is one of the oldest banks in the region. It operates out of over 250 branches and transaction centres across Nigeria, serviced by over 6000 professional bankers and business experts.

Read more.